Whether you love it or hate it, celebrate it or not, there’s no escaping the displays of Christmas cheer popping up all over the city. Brian Hall, Chief Marketing Officer of the St. Louis Convention & Visitors Commission, drops by to share details of how St Louis is getting ready for the holiday season. The Macy’s Festival of Lights kicks off the holiday season each year downtown at Kiener Plaza. The Ameren Missouri Thanksgiving Day Parade then shares a number of festive floats, music, character balloons, and Santa, of course, struts his stuff! Snowflake, the St. Louis Holiday Magic Mascot, also came by for a visit. Holiday Magic is a fun-filled time with rides, shopping, entertainment, and even more kid’s activities! See more at our YouTube page.